Role & Responsibilities

  • The Marketing Manager is driven, collaborative, highly data-focused, and  experienced in building marketing processes while collaborating cross-departmentally.
  • You’ll be responsible for collaborating with the VP of Marketing and Communications to set and execute an integrated marketing plan across multiple channels.
  • You need to be well-organized, have experience driving cross-functional marketing programs, integrated campaigns, and be current with the latest in all things alternative finance.
  • You should be comfortable working with external freelancers, designers and sales executives.
  • Strong candidates are self-motivated, proactive in understanding business needs, and take initiative.
  • Internally you will work with Marketing, Product, and Sales teams to ideate, plan, and deliver impactful campaigns intended to drive new user acquisition, repeat usage, and overall team efficiency.
  • You should feel comfortable thinking across several different product categories and have a deep understanding of financial services.

 

  • Help execute overall strategy and campaigns across key verticals and marketing channels.
  • Experiment with new ways to increase ROI and drive user growth.
  • Project manage campaigns and external initiatives from inception to execution.
  • Work with cross-functional leaders internally to bring marketing initiatives to life.
  • Build a roadmap, project-manage, and execute marketing partnerships.
  • Work to build clear messaging and campaign testing plans within the growth and performance teams.
  • Use industry knowledge and research to forecast marketing opportunities that drive business goals.
  • Manage metrics to incrementally understand conversion and funnel efficiency.

 

Skills / Criteria: 

  • Minimum of 3+ years of digital marketing experience; B2B and/or financial services a plus.
  • Experience with managing and scaling marketing initiatives, identifying decision-makers, and executing.
  • Consistent track record of hitting and exceeding quotas.
  • Proficiency in Slack, Microsoft Office & GSuite
  • Ability to harness financial data to inform decisions

 

Location:  Bengaluru