Would you like to be part of the metaverse wave of growth? Not for gaming, but for skilling workforce – a high-impact core essentials!
We are looking for an experienced Marketing Manager.
Salary Range on Offer (LPA) *:
Roles / Responsibilities
- Managing multiple campaigns using traditional, e.g., direct mail and digital. Paid Search, Organic Search, Paid Social, Google Ad Network, Meta (Facebook & Instagram) and LinkedIn
- Focused on driving optimization for cost per lead / cost per converted lead very focused on setting up and right analytical framework.
- Managing internal web properties, landing pages and integration with sales lead nurturing systems like Hubspot.
- Proven experience as a B2B Marketing professional for a similar industry focused GTM
- Experience in Funnel Creation.
- Experience in participating in Trade Shows, building connects with Industry Associations and building Top of The Funnel with these activities.
- Experience in B2B Lead Generation
- Experience in setting up campaigns, maintaining social media & SEO, hosting Webinars with target industry veterans/influencers and writing white papers
- Formal education in marketing or a related field
- 4-5yrs of Industrial Marketing
- Ability to use tools like Canva to design powerful images, presentations, carousels, social media contents.
- Google Ads Management: Experience of defining attractive google ad campaigns for effective lead generation. Working knowledge of google adwords admin panel, costing/ bidding/ budgeting strategy is desirable.
- Landing Page Management: Ability to define/ conceptualize landing page to generate leads from organic, paid advertisements Experience in optimizing landing pages and user funnels.
- Email campaigns: Conceptualizing, getting the right database, designing and sending out emailers. Designing email campaign series for existing leads/ prospects.
- Analytics: Web analytics involves analyzing web traffic, social media analytics and analyzing these numbers to reduce bounce rate and optimize the pages for optimum results.
- Skills and experience in creative content writing.
- Excellent communication and interpersonal skills.
- Fluency and command over languages (English, Hindi)